What the $500 includes
- One pillar, running: Get Found, Answer Every Call, Win the Web (after the build), or Bring Them Back.
- The engine underneath: the portal, the activity log, the monthly report, the dashboard, and the oversight of everything that runs.
- Unlimited lead handling on the pillar you bought. We do not charge per lead and we do not price by the conversation.
What Foundation covers, one time
- The audit and the baseline, from your own numbers, so improvement is measured against your start.
- Call tracking installed and verified with a live test call.
- Your tracking number provisioned, or your existing number wired in.
- Missed call text back live, profile cleaned up, portal provisioned, first content batch scheduled.
Add-ons, priced separately
- Paid Ads (Google Search and Local Services Ads): +$500 a month, plus your ad spend, which stays yours and is authorized by you. We only turn on paid spend once the free pillars are converting.
- Direct Mail: per campaign, print and postage at cost plus $250 handling. We quote each campaign before it runs.
- Website build: $2,500 one time, then it lives inside the Win the Web pillar.
Expansion Partner
For multi-crew and multi-location companies, or anyone taking all four pillars plus ads: quarterly strategy, priority queue, a direct mail program, and a named ops owner on your account. From $2,500 a month, priced on a call.
What is not included
- Ad spend. That is your budget, paid to Google, and visible to you.
- Print and postage for direct mail.
- Contract length: month to month with 30 days notice, after Foundation. No lock-in.
Pricing questions
Why is the floor $500 and not free? Because the work is real. A free version is a dashboard nobody opens, and we would rather do the work.
What if I only want the phone answered? Then you buy Answer Every Call and nothing else. $500 a month.
Can I change pillars later? Yes. Adding or pausing a pillar is a click, and the bill follows the same day.
Do you charge more for more calls? No. The pillar is the pillar.
Do I have to sign a year? No. Month to month after Foundation.