Ranking in the map pack, classic search, and the AI answers that now sit above both.
What actually moves a tree company up the map pack in the first 90 days — week by week, no filler.
Your GBP listing does more for booked jobs than your website does — if you treat it like a product, not a checkbox.
Half of your market carries an iPhone. Siri, Spotlight, and Apple Maps all pull from a registry most tree companies never claim.