What's included
- Monthly growth review — what booked jobs, what didn’t, and why
- Cost-per-lead and cost-per-booked-job dashboards by channel
- Lead quality scoring from call tracking, not just call counts
- Budget reallocation recommendations across all four layers
- Zip-by-zip performance: where demand is outpacing your capacity
- Expansion analysis — when to claim the next territory, and which one
How it works
Instrument
Every call, form, and mailer response is tracked to its source — channel, campaign, and zip code.
Score
Leads get graded on quality: real estimate requests vs. price-shoppers vs. junk. Volume lies; quality doesn’t.
Decide
Monthly, we shift budget toward what books jobs and away from what doesn’t — with the numbers on the table.
Expand
When your territory is saturated and your crews have headroom, we map which adjacent zip codes to claim next.
FAQ
What metrics do you actually track?
Cost per lead and cost per booked job by channel, lead quality grades from call recordings, close rate by lead source, and demand by zip code. Everything rolls into one Looker Studio dashboard you can open any time.
How is lead quality measured, not just lead volume?
Call tracking captures every inbound call. We grade them: real estimate requests, existing customers, price-shoppers, spam. A channel that sends 30 calls but books two jobs loses budget to one that sends 10 and books five.
When do I know it’s time to expand to a new zip code?
When your current territory shows saturation signals — rising impression share, stable cost per booked job, crews at capacity — we model neighboring zips by home age, tree cover, and competition, and recommend the next claim.